Date: 27th March 2018

Date: 27th March 2018


In today's turbulent markets, the only constant is change. During the last decade, a continuous trend of change and fast development was taking place in many different areas and sectors, mainly the Tech ones.

I am not writing here to recall what has happened before with Nokia phones, Walkman cassette players, Kodak …., etc etc , or to imagine what is going to happen to car markets as soon as the electrical cars become available and more affordable, self-driven or non-self-driven; the topic here is the my personal experience with the "FitBit Watch", andwhere is the watch market heading to?? Can we see any disruption on the way??

Now before jumping to the FitBit part of my story let's do this small exercise: Wherever you are sitting right this second, look around you pick the first non-living thing your sight may fall on: whether it is electrical or electronic appliance, wooden door or metallic window, anything ....and when I say anything I mean any anything solid or movable. Now, after picking it up, think about it in a crazy productive way, and believe it or not this crazy stupid funny way of thinking or idea could be the next or future disruptive genius trend that will invade our markets.

Two small examples to elaborate more

Pavegen(1) (2): This company was founded in 2009, It works on converting footsteps into energy and data through walking on specially designed and made tiles.

It is being used now to light street lamps and they have bigger plans to power the world with footsteps.



Tesla Solar Roof(3)(4) : Elon Musk (Tesla CEO) quote is more than enough to explain what is Tesla solar roof is about :

"So the basic proposition will be: Would you like a roof that looks better than a normal roof, lasts twice as long, costs less and-by the way- generates electricity?? Musk said: "Why would you get anything else?"

Groups of people in Tech changing age

Let's begin by dividing people into three groups when it comes to tech change:

  1 First Group: They don't know anything about what's going on when it comes to tech, such as

a- The people living in rural areas or in the extremely poor side of the world

b- People who can be described as closed-minded, not willing even to hear and having stubborn prejudgments claiming all the time that:"They are happy with it the way it is"!!

  2 Second Group: They know quite enough about it yet there is not much done to cope with or understand more how it is operating or maybe where it is heading to.
  3 Third Group: They are the leading disruptive group who we should follow or fear most.
My FitBit Experience

Last month, my wife bought two "FitBit"sone for herself and one for me, and to be honest, at first I felt that she got me one just to avoid any comment that a husband may utter to his shopper wife. I wasn't sure if it will match my work dress code (the formal one) and if I will get used to it.

Before FitBit, I wasn't sleeping with a watch on, whenever I am back from the office I used to take off my watch to enjoy a watch free feeling especially that It was easy to look the time up on my mobile which is either in my hand or very very close to me.

Two weeks later, things changed and I overcame the resistance to change feeling that we most of the time have, I officially became a "Fitbit person"and I decided that "FitBit is the one and only". Then I went to the shelf where I usually keep my three other non-FitBit watches and pulled out theircrowns (time adjusters) announcing their death, and naming FitBit as the new Queen of watches.

At that time their purchase value and brand name stopped being of any importance to me althoughthey are of very well-known brands and the cost of anyone one of them may easily be double or even triple the cost of the FitBit model I have.

FitBit changed my life, how ??? By creating an ongoing feeling of competition towards myself and against my wife. I have to walk my 10,000 steps as this is my personal daily challenge, and I want to beat my wife's daily steps count; and no need to mention that she is trying to do the same. So now when we call to talk, after the salut part we started to ask : did you hit your target for today ???

FitBit does much more than counting daily steps, it counts floors climbed, fat burned, heart rate, hours slept, weight history plus many more. It also gives you weekly statistical data showing your average performance which can be easily compared against your set target or the previous week results. In addition to that, It helped me the most with resolving my short sleeping wrong pattern. They say that the first rule for hitting a goal is to clearly define it, that's exactly what FitBit did, it clearly defined and recorded how many hours Iwas sleeping, and by continuously tracking that I improved my average sleeping time from 4-5 hours to 6-7 hours a day.

One last thing it helped me with was the "alerting message"it sends. I am workaholic, working not less than 11 hours a day - six days a week, during those long working hours I used to forget myself enjoying my work addict lifestyle, most of it was sitting continuously working for chunks of 3-4 hours which is not the case anymore,thanks to FitBit. Now it sends reminding messages asking me to move or of how many more steps I still need to pass the extra milestone of my set 10,000 steps target. I also changed my sitting working patterns, every one hour I stand up, move around trying to do something outside the office getting closer to my daily set target.

Conclusion

FitBithaschanged my life patterns in many great positive ways. Forother watch makers who might be still profitable enjoying being a "group two", I would say: move on now, or get ready to watch "the watch version" of the Nokia/Blackberry story very soon.

I will not claim that I belong to group three, but I am definitely not a group one or two either!


Disclaimer
I am not marketing FitBit nor attacking other watch brands, whatever is mentioned in the article is purely my personal observations and opinion.


1- http://www.pavegen.com/
2- Video showing Pavegenimplementation :https://www.youtube.com/watch?v=PkEGoBe-EdA
3- https://www.tesla.com/solarroof